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Journal of the Department of Business Administration148

Finally, the challenges of our dynamic environment require efficient and effective marketing strategy for continuing growth and survival of business organisations.

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Edison C.O. (1991) Aggressive Marketing Strategy in Banking Guardian Financial Weekly Monday February 25.

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John, C. D. and Gordon R. F. (1986)   Marketing  Strategy  in   Corporate   Context,  Journal  of General Management, Vol.11. No.3 p. 15.

Kotler, P.(1996) Marketing Management: Analysis, Planning, Implementation, and Control, Prentice Hall Int. Inc. New Jersey USA pp. 91 - 92.

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