X hits on this document

Word document

16.%20Strategic%20Role%20of%20Marketing%20in%20the%20Nigeria%20Banking%20Indus.doc - page 9 / 12

38 views

0 shares

0 downloads

0 comments

9 / 12

Journal of the Department of Business Administration145

The questionnaire is divided into two sections. Section A seeks to elicit responses on personal data of the staff while the second part examines the marketing strategy of the banks. The general effect of the questionnaire is to examine the impact of marketing strategy on the operations and performance of the selected banks. Data collected were analyzed quantitatively using simple percentage and contingency test of chi-square.

RESULTS AND DISCUSSION

This section presents the results of the data analysis.

Table 1: Distribution of responses on personal data of respondents

Section A

Personal dataNumberPercentageCode

1Sex:Male8572.0%1

Female3328.0%2

2Age:Under 21001

21-301916.12

31 -406656.03

41 -503328.0%4

51 and above5

3Marital Status:Single3933.11

Married7966.92

Divorced3

4Length of service:1 - 5 years3126.31

6-10 years6857.62

11-15 years1916.13

16 and above4

SECTION B

5How does your bank create

awareness of its services

(a)Television Advert: Yes9883.11

  No2016.92

(b)Radio advert   Yes10488.11

  No1411.92

(c)Newspaper advert: Yes9177.11

  No2722.92

(d)Poster/Bill board   Yes8572.01

  No3328.02

6Who determines marketing

strategies of the branch

— Bank management at H/Q5244.11

— Branch management3933.02

— Consultant2722.93

Document info
Document views38
Page views38
Page last viewedTue Dec 06 12:53:24 UTC 2016
Pages12
Paragraphs253
Words3805

Comments