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To make participants familiar with consumer behaviour concepts and techniques. It is expected that participants will develop an understanding of the concepts and apply the same in practical situations.

Major areas to be covered –

  • Introduction to consumer behaviour

  • Consumer needs, motivation

  • Consumer perception and attitude

  • Consumer learning

  • Social class and family life cycle

  • Reference groups

  • Opinion leadership

  • Consumer decision making

  • Cognitive dissonance

Finance and accounting area

Elective 1: Financial markets

Course Objective:

To introduce participants to financial systems, subsystems, and economic development through markets. Focus of the course is on subsystems of financial markets and to introduce the participants to various market dynamics, instruments, intermediaries and regulatory process governing the same.

Major areas to be covered:

  • Introduction to financial system, subsystems, markets

  • Money market and capital market

  • Debt market

  • Gilt market

  • Instruments, trading and settlement procedures

  • Regulatory framework

Elective 2: Insurance

Course objective –

To highlight the area of risk management, techniques available to handle the same and focus on insurance available as a risk management tool for individuals and corporate.

Major areas to be included:

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