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  • Macro and Micro Economic Environment

  • Legal Environment

Managerial competencies- the objective is to understand self as a manager and develop managerial competencies. Topics include:

  • Self – awareness

  • Interpersonal Relationship management

  • Team Building and Diversity Management

  • Leadership

  • Organization Structure and Design

  • Managing change

  • Business Problem Solving

Functional knowledge - the objective is to develop an awareness about tfunctional knowledge and concepts within the primary management functional areas and to develop skill to align the functional areas with the business strategy. Topics in the five key areas cover:

Accounting and Finance

  • Analysis of Financial Statements

  • Cost Management

  • Project Appraisal

  • Financial Markets and Financing Decision

  • Working Capital Management and Financing

Operations Management

  • Supply Chain Management

  • Operations Planning and Control

  • Total Quality Management

  • Project Management

  • Technology Management

  • New Product Development

Operations Strategy

Marketing

  • Marketing Orientation

  • Marketing Strategy Development

  • Managing Brand Equity

  • Marketing Research

  • Consumer and Organisational Buying Behaviour

  • Segmentation, Targeting and Positioning

Market Entry

Human Resources Management

  • Human Resources Planning

  • Recruitment and Induction

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