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Major areas to be covered –

  • Introduction to Marketing Management

  • Product planning and development

  • Pricing

  • Promotions

  • Place

  • Marketing planning

General commercial knowledge

Course objective -

This course would cover almost all aspects of business right from the demand of the product to the supply of the product, logistics, contracts, Banking, Insurance, International Trade, tariffs, Patents and trade marks.

Major areas to be covered:

  • Demand and supply

  • Free trade and protection

  • Merchant and trade partnership

  • Contracts of sale

  • Banking

  • Transit of Goods

  • Insurance

  • Tariffs and Customs and Exercise

  • Patents and Trade Marks

  • Commercial travelling

  • Chambers of Commerce

Business statistics and OR

Course objective:

The participants will be exposed to

a wide range of applications of statistics or

quantitative techniques in business to enable them take business decisions. The course would help them develop the required analytical skills to analyse issues in a more objective way, so that they can make a rational decision.

Major areas to be covered:

  • Introduction , Presentation and Analysis of statistical data

  • Measures of Central Tendency

  • Measures of Variability

  • Measures of Shape

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