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6. Undertake a needs analysis and establish KPIs Your needs analysis should be structured in such a way as to provide a ‘snapshot’ of the current health of your organisation in measurable Key Performance Indicators (KPIs) to compare against future performance. What you can or should measure will depend on your existing structure and provision.

7. Clarify initial objectives Having undertaken the needs assessment, you should now be in a position to clarify your initial objectives for the programme. Evaluate and prioritise the objectives that you would like to address within the first 2 months of the programme and ‘park’ less important issues for consideration in later years.

8. Develop the year’s programme The programme will consist of the interventions needed to address the goals you have identified in Step 6. It will include programme management activities, needs analysis, data collection and interpretation and targeted interventions. Here is the point at which your healthy eating initiative will be established alongside interventions tackling other Health and Wellbeing issues.

9. Find the right business partners The in-house facilities, services and capacity available to your business will vary significantly. Partners and suppliers will largely fall into two categories: core providers (usually insurers or administrators of any health-related employee benefits or services you offer staff) and ancillary providers (specialists who deliver targeted initiatives).

10. Communicating the programme The communication of your initiatives is key to their success. If employees are not aware of them or do not participate in them, they have failed. To optimise awareness, interest and engagement, each intervention should be supported by a relevant campaign.

11. Launching the programme Once the core framework and key events are developed, providers are in place and the branding and communications are prepared, you are ready to launch your programme to staff. In launching the programme, consider the expectations you will be raising to ensure that the programme will meet them; and demonstrate that you have taken on board feedback and information from the needs analysis stage.

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12. Evaluation and ongoing programme management Ongoing management is essential in maintaining an efficient, effective, sustainable and continually relevant programme. Once the programme has been launched, Steps 5 to 2 will continue to be relevant. It is important to share with relevant stakeholders the programme results including key findings of data analysis; progress made; return on investment; success stories; and learning experiences.

More detail on these steps is available in the Towers Perrin Healthy Workplace Action Pack.

To guide companies of all sizes in setting up their healthy eating initiative, a simplified version of the 2-step model is set out below, with steps grouped under the following headings:

Plan your initiative – corresponds to Steps  – 7;

Execute your initiative – corresponds to Steps 8 – ;

Review and Update your initiative

  • corresponds to Step 2.

Each section contains examples of action taken by Healthy Eating Steering Group companies.

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