PLAN your initiative
All businesses face health and wellbeing issues that are in some way unique to them and their workforce. Inasmuch as food is a basic necessity for survival, healthy eating is a natural concern for everyone. How you choose to address this issue as a company will depend on how you perceive its relevance to your business.
Our Healthy Eating Steering Group companies approached the development of their health and wellbeing programmes and healthy eating initiatives from different perspectives, with a variety of individuals, both inside and outside the organisation, taking leadership, project management and support roles.
At Mother creative caterers find innovative ways to ‘blow the horn’ for healthy meal options
Food services provider ARAMARK have had employee assistance programmes, all inclusive Health and Safety procedures and measurements and healthy eating programmes in place for many years. With the launch of their corporate responsibility programme, this is forming part of a Health and Wellbeing programme that will take this critical area to a new level. The human resources and corpoate responsibility teams are working closely together to develop a package that will fulfil all of the stakeholders needs. A new Healthy Eating Programme is being piloted and due to be fully rolled out by the end of 2008. As part of the launch, all team members will be trained on the importance of healthy eating and how they can look after themselves in this area. By giving
the teams full understanding of the varying aspects of healthy food, they will be able to communicate knowledgably with customers.
Confectionery manufacturer Cadbury launched its Fit for Life programme in 2006 to enable employees to achieve a healthy balance between work and other commitments and improve morale. The programme, led by a dedicated project team working closely with the MD and HR director of Cadbury, focuses on nutrition alongside activity, balance and relaxation and personal wellbeing. Cadbury has partnered with Nuffield Proactive Health, who have worked with Cadbury Global Nutritionists to produce and validate a wide range of information resources for employees. Health checks which identified weight management and
poor activity levels as issues have led to a specific focus on nutrition.
Dairy products and bottled water manufacturer Danone launched its Active Health Programme to promote employee engagement and increase overall effectiveness in the company with a programme that contributed toward its corporate culture and values. The programme was led by the General Manager, HR Director and HR Manager with the support of the board and a group of employee ‘ambassadors’ who were actively interested in the subject and in promoting the programme to other employees. External advisors, including a nutritionist, provided further support. The core of the programme was developed around food and nutrition as this was integral to Danone’s consumer brands and business strategy.