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EXECUTE your initiative

Cadbury actively encourages employees to sample fresh foods to help build healthy eating habits

Communicate the initiative

Consider a variety of approaches to maximise the awareness of your programme and its benefits:

Training to explain the value of the initiative for them and their employees in a personal and business context and how they can engage their team;

Posters to be placed to ensure greatest relevance and visibility;

Staff events to showcase the programme.

Tangible items and freebies e.g. fruit, water bottles;

Payslip notices e.g. equating a lifestyle choice or packet of crisps /cost of bus every day, cigarettes to a percentage of take-home pay;

Regular updates and features on your notice boards or intranet;

Regular email bulletins on ‘hot topics’;

‘Credit-card’ containing all relevant contact numbers;

For our Steering Group companies, a wide variety of communication channels were used to communicate about the programme including emails, intranet/website, posters, company magazines, management team/ staff briefings, tea meetings, workshops, occupational health notice boards, announcements, plasma screens, restaurant menus. Health and wellbeing is also an agenda item on monthly Board meetings.


For at least one company, communications were tailored for different internal audiences.


For senior managers, the purpose was to sell, inform and agree programmes national and locally.

Local site managers discussed the project with their teams, explaining the benefits expected, possible long term changes and potential impacts.

For occupational health specialists, discussions at site level ensured that the local OH team were prepared to meet the needs of people at their sites. This also involved making contact with local partners, including employees in finding out the most suitable way to communicate the programme to the site. Learnings from other sites were fed back locally as the process was constantly evaluated.

For employees, all available channels were used to highlight the importance of health and wellbeing and encourage participation, often using ‘freebies’ as incentives.

What to communicate: 8 Tips for Eating Well

Employers wishing to encourage their employees to follow a healthy diet can provide them with the Food Standards Agency 8 tips for eating well.

The two keys to a healthy diet are eating the right amount of food for your needs, which includes your level of physical activity, and eating a range of foods to make sure you’re getting a balanced diet.

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