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EXECUTE your initiative

cook in and pasta sauces, and ready meals. Adults – and children over  - should have no more than 6g salt a day. Younger children should have even less.

Eating too much salt can raise your blood pressure and increase your risk of developing heart disease or stroke.

6. Get active and try to be a healthy weight

It’s not a good idea to be either underweight or overweight. Being overweight can lead to health conditions such as heart disease, high blood pressure and diabetes. Being underweight could also affect your health.

height. To check what is a healthy weight for you, you can use the height and weight chart at the following link http://www.eatwell. gov.uk/healthydiet/healthyweight/ heightweightchart/

7. Drink plenty of water

We should be drinking about 6 to 8 glasses (.2 litres) of water, or other fluids, every day to stop us getting dehydrated. When the weather is warm or when we get active, our bodies need more than this. Water is a good way to replace liquid and you can include a variety of other drinks in moderation such as fruit juice, carbonated drinks, milk and yoghurt drinks.

If you’re worried about your weight, ask your GP or a dietitian for advice.

Physical activity can help control your weight and reduce your incidence of many chronic diseases. But this doesn’t mean you need to join a gym. Just try to get active every day and build up the amount you do. For example, you could try to fit in as much walking as you can into your daily routine. Try to walk at a good pace.

8. Don’t skip breakfast

Breakfast can help give us the energy we need to face the day, as well as some of the vitamins and minerals we need for good health.

Some people skip breakfast because they think it will help them lose weight but evidence suggests that eating breakfast can actually help people control their weight. Missing meals isn’t good as we can miss out on essential nutrients.

Crash diets aren’t good for your health and they don’t work in the longer term. The way to reach a healthy weight - and stay there - is to change your lifestyle gradually. Aim to lose about 0.5 to kg (about  to 2lbs) a week, until you reach a healthy weight for your

So why not go for a bowl of cereal with some sliced banana or a couple of slices of wholegrain bread and a glass of fruit juice for a healthy start to the day?


Launch the initiative

There are many different ways to launch your programme, for example:

Onsite events or promotions; ‘Freebies’;

Invitation to participate in a health assessment;

Health pack containing items relating to the programme;

Personal letter from the MD, etc.

Beyond using the communication channels mentioned above, our Steering Group companies also offered:

Loyalty cards to reward selecting healthier choices;

Free health checks and talks from suppliers.

One company, however, took a strategic decision not to stage a ‘big bang’ launch inasmuch as:

“They can crash and burn. We have learned that what works best with our culture is if we start off small and slowly and let the demand flow back – within about 3 months we are being approached with ideas, views and offers of help that way the programme develops in response to our employees needs. We just plant the idea. We then initiate a ‘tool box’ talk – a short presentation to the key sites with copies sent out to the remote sites for them to roll out.”

Ultimately, a structured combination of methods supported by a strong communication plan is likely to be most effective.

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