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Upgraded and expanded for 2001, MotorPlace is The Cobalt Group’s business-to-business site - page 3 / 3





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Advertising - Placement & Rates

MotorPlace advertisers will capture the attention of auto dealers and industry professionals on a daily basis. Text links, sponsorships and tiles have prominent placement on index as well as secondary pages.

Text Links:




Far right column, immediately below “Preferred Vendor” title bar. Home page: $5,000 net/month. MarketPlace, My MotorPlace, or News & Resources: $3,750 net/month per section. 120x60, far right column, placement determined by page. Run of Section=$15 cpm; Run of Site=$12 cpm. Text link with in header graphic Home page: News: $5,000 net/month; My MotorPlace: $3,750 net/month per content section. 468x60, positioned in footer. Run of Site=$9 cpm

Text Links

MotorPlace - Home Page

Preferred Vendor: Prominent placement, upper right hand corner, fixed position.

Specs: Headline 25 spaces, Body Copy 150 spaces. Hyperlink includes headline and phrase within body copy.

Impressions: 100,000/mo approx.

Advertisers on MotorPlace benefit from prominent placement throughout all sections – Home, MarketPlace, My MotorPlace, News, and Resources.

Sponsorship: Text link or small graphic within header image following “Sponsored by: “ text

Specs: 25 characters or 100x15 pixel graphic

Tiles & Banners

120x60 Tiles: Right column placement, immediately below text links. Below “Weather” on Home Page.

Run of Section: $15 cpm Run of Site: $12 cpm

Specs: 5k, static 468x60 Banners: Positioned in the footer.

Run of Site: $9 cpm Specs: 15k, looping 3 max

Delivery of Materials: Text links due 4 business days prior to start date. Tile and banners due 1 day prior. Send materials and insertion orders to Media Services, email: advertising@motorplace.com (note agency/advertiser in subject line) or fax to: 206.256.0432.

Contact: Any questions regarding advertising, sponsorships or promotions please contact: AnnDion, The Cobalt Group, Inc., 2200 First Avenue South, Suite 400, Seattle, WA 98134, p: 206.219.8132, e:adion@cobaltgroup.com, f: 206.256.0432.

The Cobalt Group Inc, 2200 First Ave South, #400, Seattle WA 98134, Media Services, p: 206.219.8132

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