The QChat Market Opportunity is Now
QUALCOMM is committed to the proliferation of QChat and has a strategy for global success:
Establish a worldwide network of PTT solution providers with seamless roaming.
Provide the necessary marketing insights and operational knowledge to enhance the
user experience, promote PTT usage and grow the QChat solution.
Enable a low-cost alternative to international long distance calls.
Nextel’s success with Direct Connect PTT service in the U.S. suggests that implementation of QChat could easily increase a QChat operator’s marketshare by eight percent or more. PTT gives a QChat operator a natural way to differentiate its CDMA services from GSM based data offerings. Adding PTT could increase a QChat operator’s billable data traffic as much as four-fold. QIS estimates a QChat operator’s ARPU from PTT alone will be from $4 - $20 (U.S.D.) Additionally, QUALCOMM predicts a QChat operator will indirectly attract heavy users of phone services. As Nextel has seen, such users provide both high total ARPU and reduced churn.
QChat is the superior PTT solution, and market opportunities will be optimal for operators that deploys QChat quickly. Low latency and advanced features are mission- critical for this market segment, and QChat’s demonstrated superiority will always be compelling. QUALCOMM looks forward to working with operators to implement QChat
the premier PTT solution.