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STUDENT’S NAME: RAKESH RANJAN

Project Title: Category Performance analysis and Visual Merchandise maintenance issues

Project Guide:Mr.Amitava Choudhury

Background: Category Management plays a huge role in enhancing store performance. Analysis needs to be done to find out the categories that are not performing and the reasons for it. The steps needs to be taken to enhance the performance of non performing categories and decision needs to be taken on which category is to be retained and which category needs replacement and also find out the correct replacement.

Objective:To enhance the sales by category analysis and VM maintenance issues.

Methodology: Based on the basis of analysis of primary data and secondary data.

Findings: Accessory sales need to be promoted as sales from this category is low. The displays used in the store should be compatible and blend properly.

Conclusion: VM standard should be up to the mark to attract the customer and ultimately enhancing the sales.

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