X hits on this document

Powerpoint document

© 2006 The McGraw-Hill Companies, Inc., All Rights - page 16 / 31

71 views

0 shares

0 downloads

0 comments

16 / 31

9-16

Product Grid Analysis

Management’s performance criteria

Strengths and weaknesses relative to portfolio

Brand Positioning Analysis

Perceptual maps for brand comparison

Buyer preferences

Other Product Analysis Methods

Information Services

Research studies

Financial analysis

Document info
Document views71
Page views71
Page last viewedSat Dec 10 05:44:01 UTC 2016
Pages31
Paragraphs427
Words1446

Comments