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© 2006 The McGraw-Hill Companies, Inc., All Rights - page 21 / 31

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9-21

Strategies for Improving Product Performance

Product mix strategy

Product line

Strategy

Add

new

product(s)

Cost

reduction

Product

improvement

Alter

marketing

strategy

Eliminate

specific

product(s)

Delete

product

line(s)

Change

product line

priorities

Add new

product

line(s)

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