X hits on this document

Powerpoint document

© 2006 The McGraw-Hill Companies, Inc., All Rights - page 29 / 31

103 views

0 shares

0 downloads

0 comments

29 / 31

9-29

GLOBAL BRANDS

International markets: strategic branding challenges

Global brands supported by increasingly cosmopolitan consumers in many countries

Don’t build global brands but strive for global brand leadership

Challenge for MNCs: managing brand systems containing global, regional, and local brands

Document info
Document views103
Page views103
Page last viewedTue Jan 24 07:24:58 UTC 2017
Pages31
Paragraphs427
Words1446

Comments