X hits on this document

Powerpoint document

© 2006 The McGraw-Hill Companies, Inc., All Rights - page 9 / 31

77 views

0 shares

0 downloads

0 comments

9 / 31

9-9

TM 5-1

Product/Brand Management

Planning, managing, and coordinating the strategy for a specific product or brand

Product Group/Marketing Management

Product director, group manager, or marketing manager

Product Portfolio Management

Chief executive at SBU

Team of top executives

Responsibility for Managing Products

Document info
Document views77
Page views77
Page last viewedMon Jan 16 10:49:54 UTC 2017
Pages31
Paragraphs427
Words1446

Comments