L E I S U R E & L A N D
F r a n c e
BUYING A CAMPSITE IN FRANCE
The main season for all campsites is July and August, when most sites do 60-70% of their annual turnover. However there is a Northern European clientele, i.e. Dutch, Belgian, British and German who are mobile from Easter until October.
As with every type of business, marketing is the essential ingredient for success, and each site has a different clientele to be targeted and satisfied.
There are two principal styles of campsite:
Beach-sea-sun sites: Within easy access of a beach, with the maximum of entertainment on site, especially for children. This is becoming “big business” camping for the professionals who must aim for maximum volume in a very short season, often 7-10 weeks. This can be very profitable, but now requires substantial capital and continuous investment to maintain their market share, in a very competitive part of the business. The most profitable are those sites which were created 15-50 years ago when land costs were negligible. If they come onto the market today the land value often makes the total purchase price seem too high to give a satisfactory return on investment.
Rural sites: Situated inland, preferably within easy access of a good tourist route and natural attractions; historic towns, mountains, lakes, etc. Generally these sites are more “low-key” than the coastal sites, offering larger pitches, peace and quiet, with the emphasis on the environment, often with a family atmosphere, and offering more of a way of life for owners. These sites are often open all year round or at least from May to October. In any event if the site is well placed, the bar and restaurant can remain open throughout the year.
After marketing comes client satisfaction: Keeping all age groups entertained, and to obtain the highest expenditure per camper on the site with shops, restaurant, bar, organised tours, entertainment, etc. This is where the real profits can be made.
Service is all-important: Staff must speak the languages needed and create a good atmosphere with clean facilities. Many of the campsites for sale today are owned by people reaching retirement, who created a site with the minimum of capital cost, have ‘lived off’ the business, but who are seeing their clientele diminishing because there have been no improvements/investment on the site to keep up with the competition.
Grosvenor House, 1 High Street, Edgware, Middx HA8 7TA - T 020 8952 5152 F 020 8951 5156 / 6, ave Verdun, 34120 Pézenas France
T (33) 04 67 90 27 26 F (33) 04 67 90 36 82 E email@example.com / firstname.lastname@example.org www.leisureandland.com