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Copyright © 2005 South-Western. All rights reserved.

10–9

The Eisner Era

Michael Eisner rescued Disney from film failures, declining attendance at parks

As of 2004, activities put together during the Eisner regime include:

Films, videotapes, television, and radio programs

Theatrical shows

Cruise ships

Retail stores

Resort properties

Class Notes: Disneyland in the US of A

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