SUPERFILM | FLEXIBLES
| 90 | packaging europe
to reach a production capacity of 175,000 tons by 2015. There is no doubt in my mind that there is going to be a surge in demand for prod- ucts that offer distinct advantages like our Cast Barrier Supguard film.”
“This is the reason,” Mr Kileci interjects, “why we take R&D so seriously. A new project at a cost of 3 million has just been approved to research new types of polymers and applications for films. Our R&D department is made up by three university degree staff, a chemical engi- neer, a food technologist, a chemist and two technicians all employed on a full-time basis. A very significant percentage of our turnover is dedicated to R&D.”
Tangible results recently brought about by SuperFilm’s R&D department included the new film BOPMAR 1132 MD, coated with alumini- um on one side and ideal for margarine and butter wrap, and improvements to the high- breathable film Suplain 1011 VH used for fresh fruits and vegetables. These innovations have earned SuperFilm a number of accolades at home and abroad.
“Bringing novelties and new applications into the market is crucial if we are to become
the suppliers of choice for the major convert- ing groups.” Mr Haskins adds. “Many of them have highly specialised converting programmes in operation and we are one of the few suppliers that can put something together for them. I like to regard SuperFilm as the problem solver. We have established a fruitful dialogue with most converting groups on a global basis.
“On another front,” he goes on, “we are also working closely with traditional offset printers who are coming up with some interesting cre- ative designs using UV-flexo ink with low odour, etc. There are very interesting trends emerging from the offset side and we intend to keep abreast of any developments. This is especially important for smaller orders with specific requirements. We are not limited to large orders and definitely want to have the flexibility to cater for smaller orders too.”
“This is partly why we have a mixed sales strategy in place,” Necdet Kileci explains. “In our efforts to reach every major area in Europe we have put in place a network of agents and distributors across the continent while keeping a permanent sales office in Luxembourg headed by David. We also have a permanent office near Columbus, Ohio in the US. Of course we are very strong in Turkey, where we account for just over 30% of the local market.”
“Elsewhere in Europe,” David Haskins points out, “we are very active all across the continent in countries such as UK, Germany, Italy, France, Spain, Greece and the Scandinavian countries. We are making great progress in eastern Europe, where the potential for us is simply huge. At present exports account for 60 per cent of our turnover and that figure is growing. We are serving major converter groups like Alcan, Amcor and Gerosa, and have a dialogue or trials with most of the other key converters in Europe and also with those end users like Nestlé, Unilever, Kraft, United Biscuits, Burtons etc who are very active in seeking new cost-effective solutions to their packaging demands. We do not want to be regarded as just a major national manu- facturer neatly tucked away in Turkey. SuperFilm is destined to become a major ref- erence in packaging films in Europe and pro- vided we keep focused on innovation and quality I picture a most encouraging future
for our company.”