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PLAN DE MARKETING DEL SETOR OIL & GAS - page 4 / 6

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SUMMARY PROYECT

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MARKETING PLAN OF THE OIL & GAS SECTOR

PROJECT SUMMARY

Currently we are at the industrial field with a high level of competitors, for which any corporate movement shall be supported by a Strategic Plan. Said Plan helps to understand the movements based on objective facts, having the opportunity to contrast the result with those outlined.

Any planning shall be accompanied by Plans such as those of Marketing, Human Resources, Capacity, Financial and Sales. All this plans shall be aligned with the Strategic Plan; this is they have to follow the same dynamics and outlined general objectives.

This project is centered in the Marketing Plan, for which a rigorous and systematic methodology will be used in order to obtain strategic key actions to succeed at the market.

We must know the sector which we are addressing; therefore we will analyze those where Siemens has high potential and high interdivisional level. We are facing several attractive sectors, but many of them are already being studied. The Oil & Gas sector has the properties we are looking for, there are several divisions involved, it has a high potential and is not being studied, for which we believe it is convenient to do the Marketing Plan for the Oil & Gas sector nationwide.

Spain is an importer of oil since it barely has reserves. The same happens to a lot other countries. Two thirds of the Oil World‘s reserves are in the Middle East and barely has a 6% of total consumption.

Much in not going to be invested in the exploration and extraction (upstream), rather the transportation and storage (midstream) and polish (downstream), are key future investments in Spain in this sector.

The same that happens with the oil happens with the gas. The latter is transported through gas tubes except for the case in which the ship transportation is necessary. For a greater comfort, the gas suffers a change in state in the duck facilities through a liquefaction process, therefore obtaining the GNL.

Plan de Marketing del Sector Oil & Gas

Pablo Lacasa Horno

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