strength in sales (agents and commercials) reaching a crossed sale and giving a complete solution to the client; and finally we will take care of the communication, in which the more actions are to be taken, such as world and specific fairs, insertion of technical articles and publicity in specialized magazines and distribution of promotion objects with the Siemens Oil & Gas anagram.
There is a budget of 701.981 euros for all this actions to be distributed in the next three years, resulting from applying a 3.5% to the foreseen income.
Finally, a control and detailed followed will be made to the sale’s evolution and of all the foreseen marketing actions based on the Siemens’ CRM (SAPr3), since all the data generated from the Marketing Plan had previously been inserted.
Plan de Marketing del Sector Oil & Gas
Pablo Lacasa Horno