Introduction – Applications
Businesses and organizations: product and service benchmarking. Market intelligence.
Business spends a huge amount of money to find consumer sentiments and opinions.
Consultants, surveys and focused groups, etc
Individuals: interested in other’s opinions when
Purchasing a product or using a service,
Finding opinions on political topics,
Ads placements: Placing ads in the user-generated content
Place an ad when one praises a product.
Place an ad from a competitor if one criticizes a product.
Opinion retrieval/search: providing general search for opinions.