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Checklist

The checklist is intended as a reminder of the key elements your firm will need to con- front when considering the Canadian opportunity. In addition, we have highlighted the key cross-border elements that we feel are the most salient, as in Table 1.4.

Table 1.4: Key Elements and Cross-border Checklist

Market Size Inputs Population statistics Percent of Canadians online Percent of Canadians who shop online Market Segment Estimates Inputs Population statistics Percent of individuals in the segment Percent of Canadians who shop online

Percent of populations who have made a purchase in category

Share of the market the category represents

Review of Items

Key Elements

Cross-border Emphasis Required

Forecasts Market forecast inputs - Three- to five-year growth rates - Estimated size of the market Segment forecast - Estimated size of the online segment - Estimated three- to five-year growth rates

Visa e-commerce cross-border handbook for U.S. retailers

Copyright 2010 Visa. All rights reserved.

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