Composition of the Population
% of Population
Canada Newfoundland and Labrador Prince Edward Island Nova Scotia New Brunswick Quebec Ontario Manitoba Saskatchewan Alberta British Columbia Yukon Territory Northwest Territories Nunavut
Source: Statistics Canada 2006 Census
A closer look at these figures will reveal many more things about the Canadian con- sumer in general; Statistics Canada would be a primary source for this information.
Table 2.1: Canadian Population by Province
Canada is officially a bilingual country (English/French). Approximately one-fifth of the population is of French descent, and resides primarily in the Province of Québec.
While the French culture and language is an important part of Canada, it is only one facet of the Canadian montage. English and French are the languages spoken most often. However, the changing montage has seen an explosion of many different lan- guages being spoken across the country.
The diverse nature of Canada’s population, particularly in the large metropolitan areas (see Figure 2.1), makes it unique in many ways and notably different from major U.S. centers.
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