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Checklist

Review of Items

Key Elements

Cross-border Emphasis Required

Market Size Inputs Support the brand Provide a stable website

Make the shopping process easy, simple and clean

Deliver what you promise Market Segment Estimates Inputs

Use of tools such as product reviews and wish lists

Customer reviews In-store promotions on the Web Collecting emails at the point-of-sale

Cross promotions using a private label card (if applicable)

Use of promotional pricing Use of search engine marketing Use of email programs Use of social networking Use of affiliate marketing programs

Consumer joining forces with an estab- lished loyalty program

Forecasts Average order value Acquisition costs Cart abandonment rate Conversion

The checklist below is meant to be a reminder of some of the things you will need to consider as you embark on developing your marketing program. While the basics need to be adhered to, we are aware that the “marketing tactics” will be employed based on ROI. The list of metrics are but a starting point.

Table 4.1: Key Elements and Cross-border Checklist

Visa e-commerce cross-border handbook for U.S. retailers

Copyright 2010 Visa. All rights reserved.

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