About the Author
AirMilesTM – www.loyaltyone.ca
AeroplanTM – www.aeroplan.ca
Bell Canada – www.bell.ca
Rogers Communications – www.rogers.com
Telus Canada – www.telus.ca
Maris Daugherty is a Senior Consultant in the Chicago office at J.C. Williams Group and she brings over 20 years of experience in the retail industry as a key stakeholder in both entrepreneurial and Fortune 500 companies. She strongly believes in customer- centric, multi-channel management practices having learned their value throughout her career in marketing and merchandising positions within e-commerce and catalog management business areas. She has extensive experience in maintaining consistent brand messaging across multiple channels, customer segmentation processes, con- tact strategies, advertising planning, building vendor relationships, and promotional marketing.
Maris is skilled at building and fostering fully cross-functional teams that span the corporation. The depth of her retail experience includes positions such as VP of Rela- tionship Marketing for RadioShack.com where she helped create and develop strategic direction for RadioShack’s brand extension and integrity in multi-channel marketing. As Director of Marketing for ubid.com, she supervised all internal and external market- ing communications and company messaging. Additionally, she is an Advisory Board Member for Internet Retailer, providing a competitive advantage to clients as they strive to increase revenue and market share.
Visa e-commerce cross-border handbook for U.S. retailers
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