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Checklist

Key Elements

Cross-border Emphasis Required

A quick review of the items your firm needs to think about prior to developing your cross-channel merchandising strategy is illustrated in Table 5.1 below:

Table 5.1: Key Elements and Cross-border Checklist

Review of Items

Product Assortment Seasonality Demographics, culture and taste Competitive offering Legal restrictions Product Pricing Synergy with the store Seasonal/holiday considerations Third-party fulfillment providers Product Presentation and Information Language Pricing Specifications Customer reviews Shipping information Promotional Planning Quarterly calendar Daily calendar Awareness of statutory holidays Tracking

Visa e-commerce cross-border handbook for U.S. retailers

Copyright 2010 Visa. All rights reserved.

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