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  • Web Platform

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      Personalization on "My Account"/profile/purchase history

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      Cross sell/up sell

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      Customer reviews

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      Wish lists

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      Enhanced product views

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      Guided search

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      Improved shopping cart

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      Product groupings

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      Robust product images/zoom/rotate

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      Priority to acquire contact data (e.g., promotions, newsletters, etc.)

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      Gift cards

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      Stored shopping cart

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      Guided navigation (e.g., top tabs drive left navigation detail)

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      Copy – feature and benefit

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      Creative treatment that identifies brand personality

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      Promotion types – (e.g., $ off, % off, free ship, gift card w/purchase, clearance, etc.)

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      Shipping charges estimated prior to confirmation (shipping calculator)

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      Order tracking

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      Unique channel offers (e.g., online exclusives)

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      Beyond this basic e-commerce feature set, the retailer’s systems must also sat- isfy Canadian-specific functionality such as:

  • Guaranteed landed costs: A product harmonization process must be in place that will categorize the retailer’s products into specific codes as outlined in the interna- tionally standardized Harmonized Commodity Description and Coding System or HS codes. Restricted products for an individual country should also be identified as part of the harmonization process. At the time of checkout, these codes are used to accurately calculate duties, taxes, and tariffs in the destination country and to allow the retailer to provide an accurate landed cost to the customer.

  • International check-out capability: Most likely, the retailer’s existing domestic shop- ping cart will have to be enhanced to support the international check-out require- ments described elsewhere in this chapter. For example, currency management, import/export compliance, accurately quoted landed costs, etc. A common approach to satisfying these requirements has been for the retailer to acquire an international shopping cart software application. Please note that a list of suppliers of this software is provided at the end of the chapter.

Visa e-commerce cross-border handbook for U.S. retailers

Copyright 2010 Visa. All rights reserved.

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