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Best Practices

  • Accept the most widely recognized payment methods used by your international customers

  • Be consistent in your pricing if you have separate U.S. and Canadian websites

  • Clearly indicate what currency international consumers will be using to pay for their purchases

  • Provide the full landed costs (taxes, customs, duties, shipping) as early as possible in the checkout

  • Apply the same due diligence and payment management practices to cross-border transactions as you would domestic

  • Centrally manage your payment platform, infrastructure and operations

Strategy: How you present your website to Canadian customers and the level of transparency you provide will impact their shopping experience and ultimately your return on investment when you expand your online business outside the U.S.

Financial: The implications of making minimal changes to accept international pay- ments versus providing a separate Canadian website (e.g., local pricing, transaction currency, fully landed costs) can vary quite significantly. The level of complexity involved will determine which path you undertake (develop in-house or outsource to a third-party), but they must be aligned with your overall strategy and financial goals to be successful.

Consumer: Providing a better shopping experience for Canadians and payment options that they are both familiar and comfortable with will ultimately lead to new customer acquisition and sales.

Implications

Visa e-commerce cross-border handbook for U.S. retailers

Copyright 2010 Visa. All rights reserved.

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