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International Marketing Communications

  • How can they benefit to you as a user

  • How to use those facilities

KAI JIAO

4.3 Working together with BAA

By working together with BAA to solve the current and any possible future problems at the Terminal 5 is the first step to restore the public confidence.

Purpose

  • To ensure Terminal 5 reaches its designed potential

Key audience

  • BA and BAA staffs and board at Terminal 5

Strategy

  • A push strategy will be applied

Proposed Annual Budget

  • £2 million (out of £10 annual budget)

Tactics

a. To set up a new bureau specifically for Terminal 5 (including IT engineers, back up staffs) to assist BAA if necessary (£1.3 million)

  • b.

    Conduct a monthly training for all the Terminal 5 workers (£0.2 million)

  • c.

    To set a weekly working target for each department at Terminal 5 and reward scheme –

to reward those of the departments who meet the target (£0.5 million)

d. Conduct a daily meeting with BAA Terminal 5 officials to discuss how to assist and improve the staff performance

4.4 Conduct a Comprehensive Media Relations that is Highly Visible Year Round

Media is at the heart of the communication plan; a good media relation can result a positive general coverage, thus could help to improve the public image significantly.

Purposes

  • To develop media advocacy

  • To educate thought leaders and influencers about issues and prospective solutions

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