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International Marketing Communications

KAI JIAO

6. Budget Sheet

2008-9 Budget Sheet for BA’s Marketing Communication Campaign

Total Budget £10 million

Proposed Budget

Total

£2 million

£2 million

£0.7 million

£0.7 million

£0.3 million

£0.3 million

£6.9 million

£6.9 million

£0.1 million

£0.1 million

Total proposed £10 million

Program Name

Working Together With BAA

Media Relations

Community Relations

Paid Media Campaign

Measurement Evaluation

Page 14

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