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JCB Runs Eco Action Point Platform

T he Kyoto Protocol, negotiated in 1997, aims at lowering emissions of greenhouse gases by setting reduction goals for a five-year period that started in 2008. As corporations and other organizations across industry boundaries work together to fulfill this social responsibility, consumer interest and expectations in regard to environmental protection are also rising.

In October 2008, JCB began running the Eco Action Point Platform nationwide for Japan's Ministry of the Environment. The Eco Action Point program gives consumers a financial incentive to purchase products and services linked to reduced greenhouse gas emissions by awarding “Eco Action Points”.

Program sponsors include companies in the home electronics, railway, banking, travel, hotel, restaurant, manufacturing and other industries, as well as municipal government organizations. When consumers make a purchase eligible for Eco Action Points, they accumulate the points in an online account by registering the

“action number” provided with the product or service via a mobile phone or computer, and then exchange the points for the rewards they desire.

The program is designed to encourage consumers to reduce greenhouse gas emissions from households and lets them see exactly how much they have contributed to protecting the environment through their own efforts. Sponsor companies can benefit from using the program as a marketing tool as well as helping to fulfill their corporate social responsibility.

This is a new area of business for JCB, which is always looking for new opportunities to leverage the cardmember base, merchant network, international brand, payment systems, infrastructure and expertise built in its primary credit card business. JCB is proud to support the Eco Action Point program both as a way to build new business aimed at improving the environment and as part of fulfilling its social responsibility.

Japan Committee for UNICEF Presents JCB a Letter of Appreciation

J CB offers JCB cardmembers in Japan the option of contributing their OkiDoki points to the Japan Committee for UNICEF. From April 2006, when the option was first made available, to March 2009, JCB cardmembers contributed about 25 million JPY (approximately 248,000 USD*), leading Japan Committee for UNICEF to present JCB with a letter of appreciation.

JCB also offers Japanese cardmembers the ability to make contributions to relief funds by card payment when disaster strikes. JCB employees are active individually through local clean-up patrols and contribution of used postcards, stamps and books to good causes.

*1 USD = 100.79 JPY

The OkiDoki point program is the reward point program for cards JCB Group issues for Japanese residents, and allows cardmembers to earn points with card use and exchange the points for a wide variety of rewards. In 2006 JCB started offering cardmembers the option of contributing points to ten organizations, including the National Federation of UNESCO Associations in Japan, the World Wildlife Fund, and the Japanese Red Cross Society, in addition to the Japan Committee for UNICEF.

Contributions made to UNICEF made through the generosity of JCB cardmembers are used in a variety of ways to support children in need around the world. JCB is honored to have received the letter of appreciation representing all those who contributed to this great cause.

On April 4, 2009. (from left) Mr. Ken Hayami, executive director of the Japan Committee for UNICEF, Mr. Naoki Matsumoto, executive board member and senior executive officer of JCB

JCB USA's Lib de Veyra Named Chairperson of PCI SSC

M r. Lib de Veyra, vice president, emerging technologies at JCB International Credit Card Co., Ltd. (JCB USA), the U.S. subsidiary of JCB International Co., Ltd., is currently serving as chairperson of the PCI Security Standards Council. His appointment was made on January 1, 2009. The PCI Security Standards Council is a global, open industry standards body providing management of the Payment Card Industry Data Security Standard (PCI DSS), PCI PIN Entry Device (PED) Security Requirements and the Payment Application Data Security Standard (PA-DSS). Mr. De Veyra has been a member of the Council's Executive Committee since the Council's establishment at 2006. Per the Council's bylaws, the chairperson is rotated annually among each of the five payment card brands that make up the Council's Executive Committee: American

Express, Discover Financial Services, JCB, MasterCard, and Visa. During his more than 15-year tenure with JCB USA, Mr. De Veyra has held various positions, encompassing the acquiring, issuing and brand-level aspects of JCB's business. “It is a privilege to represent JCB with this new appointment. I am very excited

about what the year ahead holds for the Council and look forward to working with payment card industry stakeholders in continuing to drive increased awareness of the PCI security standards, and the adoption of secure card data protection

practices worldwide,” said Mr. De Veyra.

Note: Job titles and departments are those at the time of the event.

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