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JCB Further Enhances JCB Brand in China with Global-Scale Commercial Bank, Industrial and Commercial Bank of China

J CB International signed an issuing license agreement in November 2008 with Industrial and Commercial Bank of China Limited (ICBC). Aiming for launch in 2009, JCB and ICBC will begin to develop credit card products with functions and services targeting the Chinese consumer.

banks and financial institutions including Bank of China to increase convenience in China. Now, eleven Chinese partner banks and financial institutions conduct JCB merchant acquiring business, and approximately 80,000 merchants across the nation accept JCB card for payment.

ICBC is one of the largest commercial banks in the world, ranking first in the world in total assets, and first in China in the number of credit cards issued. ICBC and JCB entered into an acquiring partnership in 1991 to enhance the JCB merchant network. ICBC's nationwide branch and customer network will accelerate JCB card issuance, further enhancing the JCB cardmember base, and building a stronger presence in China for JCB as an international brand. For ICBC, in turn, partnering with the only Japanese international credit card brand will expand its customer service and create additional value in its product lineup.

Since 1982, JCB has been pursuing business alliances with

JCB and ICBC's signing ceremony in Beijing: (from left) Mr. Li Weiping, Head of ICBC's credit card center, Mr. Kenji Seto, President & COO of JCBI.

JCB and Ping An Bank Tie Issuing Partnership: Ping An Bank launches BE@RBRICK design JCB cards

J CB International signed an agreement with Ping An Bank Co. Limited (Ping An Bank), part of the major financial group Ping An Insurance (Group) Company of China Ltd., for issuing JCB cards in China. Starting June 1, 2009, Ping An Bank began promoting the new “Ping An Bank BE@RBRICK JCB Card” featuring the popular BE@RBRICK bear-shaped block-type figure owned by MEDICOM TOY CORPORATION, a Japanese toy maker.

For JCB, the alliance is aimed to accelerate JCB brand growth in China, and for Ping An Bank, which is now aggressively building credit card business, it will expand their product line and further strengthen their customer base. JCB contributed expertise in co- brand program development to Ping An Bank for its launch of the Ping An Bank BE@RBRICK JCB Card.

About the Ping An Bank BE@RBRICK JCB Card

Select from five card designs featuring BE@RBRICK, a bear- shaped block-type figure, loved by many collectors worldwide as well as in Japan, and now popular among China's metropolitan youth. This is the first international credit card in the world to feature BE@RBRICK. The card offers attractive

functions and services to BE@RBRICK fans, including original BE@RBRICK rewards for points earned with the card. Cardmembers enjoy both Ping An Bank credit card functions and services and JCB international brand functions and services.

BE@RBRICK TM & © 2001-2009 MEDICOM TOY CORPORATION. All rights reserved.

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