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More Milestones in Partnership between JCB and China Merchants Bank

J CB International is enhancing its ties with China Merchants Bank (CMB) with the recent launch of new JCB brand credit cards. In March, CMB started to issue the “Chibi Marukochan Fan's Credit Card” and the “Crayon Shinchan Fan's Credit Card”, JCB brand credit cards that appeal to younger Chinese in their 20s and 30s with higher motivation to spend by card with designs featuring popular Japanese anime characters. And in May, CMB launched a co-brand JCB credit card with FAW Toyota Motor Sales, a major vehicle sales company in China, targeting the country's automobile owners and fans. This marked the first FAW Toyota co- brand card to be issued in China as well as the first JCB brand card to be issued in cooperation with an automobile industry company in

China. These cards stand as milestones in the business alliance

between JCB and CMB.

China Merchants Bank, a major commercial bank that is proactively expanding its credit card business, has been issuing JCB brand cards since early 2007. Going forward, JCB and JCB International will continue to build cooperative business with CMB to provide more high-quality products and services to meet diversifying Chinese consumer needs, with the expertise JCB has built over many years as a leader in the Japan credit card market.

The FAW Toyota JCB international brand card can be used for transactions in both Chinese RMB and US dollars. Available as a standard card only, the card provides five types of insurance, travel reservation service, five-star customer service, interactive SMS service, discounts and premiums at select merchants, emergency credit facilities and other CMB credit card functions and services in addition to JCB international brand functions and services. Targeting existing and potential FAW Toyota customers, the card is available in four designs to match the tastes of every automobile fan: a universally appealing “Streamlined Body” design, and specifically for Toyota admirers, “Crown”, “Land Cruiser 200” and “Prius” designs.

Prius Credit Card

Land Cruiser 200 Credit Card

FAW Toyota Brand Credit Card

Crown Credit Card

About the FAW Toyota Co-brand JCB Credit Card

About the 'Chibi Marukochan Fan's Credit Card' and 'Crayon Shinchan Fan's Credit Card'

The “Chibi Marukochan Fan's Credit Card ” and the “Crayon Shinchan Fan's Credit Card ” feature Japanese anime characters popular with Chinese consumers in their 20s and 30s. Card use earns points exchangeable for Chibi Marukochan or Crayon Shinchan goods. Note: License to use the characters was obtained through the cooperation of Animation International based in Shanghai.

Chibi Marukochan Fan's Credit Card

Crayon Shinchan Fan's Credit Card

Bank of Shanghai Launches JCB Card with Popular Characters YoYoCiCi

B ank of Shanghai and JCB are strengthening their issuing alliance begun in 2005 with an agreement to issue a new JCB brand credit card. Bank of Shanghai launched the new card in April 2009, with a design featuring the YoYoCiCi characters owned by Shanhai Jofun Digitech Co., Ltd. YoYoCiCi are cute boy and girl monkey characters that appeal to a wide sector of China's consumers. The new card offers three designs that YoYoCiCi fans are sure to love, as well as dual currency functionality, Bank of Shanghai's wide range of credit card services, JCB international

brand services and access to JCB's full acceptance network worldwide. The card will draw many customers, thanks to the broad popularity of YoYoCiCi in conjunction with Bank of Shanghai's strong customer base and retailing capability. JCB and JCB International are pleased to strengthen the alliance with Bank of Shanghai, and to support the development of JCB cards meeting the diversifying needs of China's consumers by providing expertise built over many years in the card business in Japan.

YoYo Credit Card

CiCi Credit Card

Love Forever Credit Card

Note: Job titles and departments are those at the time of the event.

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