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PR angle:

In September 1998 Peter Jackson and New Line Cinema 'discovered' the Alexander farm during an aerial search for suitable film sites. The fantastic views and rolling countryside of the Alexander farm closely resembled that of Middle-Earth as described by Tolkien. The farm was perfect. The large established pine tree, later to become known as the 'Party Tree', was already perfectly placed in front of the lake. The surrounding rolling farmland was untouched by 20th century clutter such as roads, buildings or power lines. Site construction started in March 1999. Initially this involved heavy earthmoving machinery provided by the New Zealand Army. Total site construction took nine months. Throughout construction and filming all activity on the site was kept under strict security due to commercial restraints by the movie company. Filming commenced in December 1999 and continued for three months. At its peak 400 people were 'on site' including Jackson, Gandalf (Sir Ian McKellen), Frodo (Elijah Wood), Bilbo Baggins (Ian Holm) andSam (Sean Astin) etc.

VISITOR PROFILE

Customer type:

GERMANY, UK, USA, AUSTRALIA, CANADA, JAPAN, SINGAPORE, KOREA

Visitors that are

Domestic:

30%

International:

70%

Visitors that are

FIT:

70%

Group:

30%

Comments:

This is a new visitor experience and some details with prices, tour times and contact details could change over the next few months until a steady pattern of visitor enquiries has been established. All enquiries to please be directed to email, website or

NewActivitiesHeritage AttractionsCanterburyHeritage RamblesEvent Management Services

CONTACT DETAILS

Record Date: February 2003

Master Record No 45

Business name:

Event Management Services

Web site:

www.eventmanagement.co.nz

Key contact:

Ingrid Temple

Address:

P.O. Box 551

Title:

Director

Suburb:

Phone:

03 3087033

City:

ASHBURTON

Fax:

03 3081524

Region:

Canterbury

Email:

ingrid@eventmanagement.co.nz

RTO:

Christchurch Canterbury Marketing

PRODUCT DETAILS

Product name:

Heritage Rambles

This is a:

New tourism experience

Business type:

Activities

This activity can manage:

40 Plus at a time

Product category:

Heritage Attractions

Time to complete a activity:

Themed activity

Awards/ associations:

This business closes:

Open all year

No of rooms:

N/A

Pricing (retail rate):

This product has been priced to allow trade to negotiate commission:

Yes

Predominant Markets

Australia UK USA Japan

Business Hours:

Product Description:

Visit a full working Vintage Railway set in a reconstructed Pioneer Village.  Ride on the Historic Steam Locomotive K88 and view the collection of elegant vintage and classic cars from earlier times.  Wander around the Pioneer Village and view the historic buildings and farm machinery.  Visit the Lynn Historical

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