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garden where peacocks roam freely.  Gourmet picnic hampers to take away.

PR angle:

VISITOR PROFILE

Customer type:

Visitors that are

Domestic:

80%%

International:

20%%

Visitors that are

FIT:

Yes%

Group:

Yes%

Comments:

EnhancedActivitiesGardensDunedin and Coastal Otago.Larnach Castle GardenLarnach Castle

CONTACT DETAILS

Record Date: February 2003

Master Record No 76

Business name:

Larnach Castle

Web site:

www.larnachcastle.co.nz

Key contact:

Sophie Barker

Address:

1350

Title:

Marketing Manager

Suburb:

Otago Peninsula

Phone:

+64 3 476 1616

City:

Dunedin

Fax:

+64 3 476 1574

Region:

Dunedin and Coastal Otago.

Email:

larnach@larnachcastle.co.nz

RTO:

Tourism Dunedin

PRODUCT DETAILS

Product name:

Larnach Castle Garden

This is a:

Enhanced tourism experience

Why this product is an enhanced product:

Business type:

Activities

This activity can manage:

2 at a time

Product category:

Gardens

Time to complete a activity:

Hours 20

Awards/ associations:

This business closes:

Open all year

No of rooms:

N/A

Pricing (retail rate):

$14

This product has been priced to allow trade to negotiate commission:

No

Markets Travelled Offshore

Australia UK USA Singapore Germany Hong Kong China Japan Korea Taiwan

Business Hours:

9am - 5pm

Product Description:

In 1967 the Barker Family purchased Larnach Castle and its 14 hectares of grounds in order to ensure their survival.  Enveloping second growth in the abandoned garden came right up to the castle walls.  Clearing and felling opened wonderful vistas, and today, our' new' garden continues to be developed within the original framework of paths, hedges and trees.

PR angle:

VISITOR PROFILE

Customer type:

Independent and group travellers with an interest in New Zealand history

Visitors that are

Domestic:

80%

International:

60%

Visitors that are

FIT:

40%

Group:

%

Comments:

S0pring brings jewel-like flowers to the rock garden and splendid displays of rhododendrons and azaleas.  herbaceous plantings peak in summer, followed by Scottish Heathers in autumn.  Special collections of Southern Hemisphere plants grow in size and div

EnhancedActivitiesGardensEastlandEast Woodhill ArboretumEast Woodhill Arboretum

Page 60 of 72

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