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Applying the AIDA model

Getting Attention:

Your product’s strongest benefit- “Carry a tune or 2,000 – (for Apple IPOD nano)

A piece of genuine news – “Take entertainment to a whole new place” – (Verizon’s V cast service)

A point of common ground – “An SUV adventurous enough to accommodate your spontaneity.”

The promise of savings – “Right now, you can get huge savings..”

A solution to the problem – “ This backpack is designed to endure all a kid’s dropping and dragging.”

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