Applying the AIDA model
Use the interest section of your message to build on the intrigue you created with your opening.
Itemizes the key improvements in the new nano.
Puts music capacity in a position of emphasis, since that – not price – is the major selling point of the Ipod nano.
A thinner design. Five stylish colors. A brighter display. Up to 24 hours of battery life. Just about the only thing that hasn’t changed is the name. In 2GB, 4GB, and 8GB models starting at $149, IPOD nano puts up to 2,000 songs in your pocket.