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Applying the AIDA model

Building Interest:

Use the interest section of your message to build on the intrigue you created with your opening.

Itemizes the key improvements in the new nano.

Puts music capacity in a position of emphasis, since that – not price – is the major selling point of the Ipod nano.

A thinner design. Five stylish colors. A brighter display. Up to 24 hours of battery life. Just about the only thing that hasn’t changed is the name. In 2GB, 4GB, and 8GB models starting at $149, IPOD nano puts up to 2,000 songs in your pocket.

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