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12 April 2010

MEDIA RELEASE

IT’S GOLD! AUSSIE KIDS SMASH WORLD TRYATHLON RECORD!

Almost 12,200 Australian children smashed their way into history books as the 2010 Sanitarium Weet-Bix Kids TRYathlon set a new world record as the largest under 16s triathlon series on the planet.

Now in its 12th year in Australia, the Sanitarium Weet-Bix Kids TRYathlon encompassed seven events held across the country from January to April. The final event of the series took place yesterday at Southbank Parklands in Brisbane where 2,041 kids helped set the world record.  

An all-star line up of celebrity event ambassadors including Brett Lee, Libby Trickett, Leisel Jones, Guy Leech, Martin Dent, Stephanie Gilmore and Bronte Barratt cheered on to support thousands of kids aged seven to 15 swim, ride and run their way around spectacular courses in Sydney, Perth, Adelaide, Canberra, Geelong, Melbourne and Brisbane.

Challenging the record set in 2008 when 11,831 Aussie and 17,129 Kiwi kids took part, 12,191 Australian children and 17,296 New Zealanders participated in the series this year, with the new record recognised by the world’s governing body, the International Triathlon Union.  

Sanitarium Weet-Bix Kids TRYathlon national ambassador and Australian cricket legend Brett Lee, said it’s fantastic the world record has been reached and that the Kids TRYathlon has become a ‘must-do’ pursuit for Aussie kids who live near the event locations.

“The Kids TRYathlon not only introduces kids from all walks of life to physical activity without the pressure of competition, it also challenges them to be their best while having fun with their friends,” said Lee.

“One of the best parts was that everyone who participated took home a medal, meaning kids of all abilities crossed the finish line feeling like sporting champions. Race distances varied depending on age and there were no placings or times kept,” he said.

In partnership with the MBF Foundation, the Sanitarium Weet-Bix Kids TRYathlon series inspires

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