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Activity

What

How

Attract

Attract consumers to the application

Audience creation Mnemonic branding “Piggy-back “advertising

Generate Engage interest and participation

Intuitive interface or navigation Interactive content User-generated content

Retain

Make sure costumers come back

Dynamic content Transaction capabilities Online Communities

Learn

Learn about consumers’ preferences

Information capture Continuous preference learning

Relate

Customize interaction and value delivery

Personalized/customized communications and products/services Real-time interactions Linkage to core business

Table 1: Explanation

to Figure

communication ensures the safety of tourists. Fast and easy information flow is of paramount importance to build confidence in the traveling public. In recent years, the confidence built due to the use of modern IT has been demonstrated by a tremendous increase in the number of travelers worldwide.

  • 2.

    New and Innovative Technologies

    • 2.1

      Collaborative Filtering

Collaborative filtering is a data mining type of software. This type of application uses the power of customer databases to identify customers who have similar profiles like preferences, interests, and travel patterns, etc. based on previously accumulated customer knowledge. The findings are used for direct marketing. Great examples today are Amazon.com, Barnes&Noble and SkyMall.

    • 1.4

      Transport Sector

    • 2.2

      Personalization Software/Profiling.

Transport provides the essential link between tourism origin and destination areas and facilitates the movement of holidaymakers, business travelers, people visiting friends and relatives and those undertaking educational and health tourism. Before setting out on a journey of any kind, every traveler makes sure which Transport Company has a good safety record.

To this effect, airplanes coaches and even taxis are equipped with good communication equipment. An Airplane flies with the help of modern information technology equipment, which provides information ranging from weather, altitude and other information to the pilot to communication made during emergency by the pilot with other airplanes and air traffic control stations. In-flight entertainment is also a product of information technology, video games, video films are examples.

In the case of buses/coaches and taxis, in many countries with developed tourism business, they are equipped with radio communication systems for various uses. For example, the driver or the

headquarters

about

the progress of the

tour

throughout

the

touring

period.

This

tour

guide

updates

the

Tour

Company

Personalization software is also a form of data mining. This software rests on the belief that people live busy lives and want other people to look after their needs. This type of software tracks and monitors the preferences and purchasing behaviors of consumers. Thus, it can customize products/services based on needs and preferences and perform direct marketing accordingly.

2.3 Knowledge-Based Software.

This software is based on the belief that people want more choices but they just do not want to be burdened with those choices. This type of software takes criteria set by customers and goes into digital databases. It then gets available choices for the customers. This type of software not only automatically finds information for customers but also narrows down the choices and lets customers find the best deal. The

emergence of this type of challenge the services and

software may products of

intermediaries and products/services

DMOs. In

this

have

to

be

scenario, extremely

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