Attract consumers to the application
Audience creation Mnemonic branding “Piggy-back “advertising
Generate Engage interest and participation
Intuitive interface or navigation Interactive content User-generated content
Make sure costumers come back
Dynamic content Transaction capabilities Online Communities
Learn about consumers’ preferences
Information capture Continuous preference learning
Customize interaction and value delivery
Personalized/customized communications and products/services Real-time interactions Linkage to core business
Table 1: Explanation
communication ensures the safety of tourists. Fast and easy information flow is of paramount importance to build confidence in the traveling public. In recent years, the confidence built due to the use of modern IT has been demonstrated by a tremendous increase in the number of travelers worldwide.
New and Innovative Technologies
Collaborative filtering is a data mining type of software. This type of application uses the power of customer databases to identify customers who have similar profiles like preferences, interests, and travel patterns, etc. based on previously accumulated customer knowledge. The findings are used for direct marketing. Great examples today are Amazon.com, Barnes&Noble and SkyMall.
Transport provides the essential link between tourism origin and destination areas and facilitates the movement of holidaymakers, business travelers, people visiting friends and relatives and those undertaking educational and health tourism. Before setting out on a journey of any kind, every traveler makes sure which Transport Company has a good safety record.
To this effect, airplanes coaches and even taxis are equipped with good communication equipment. An Airplane flies with the help of modern information technology equipment, which provides information ranging from weather, altitude and other information to the pilot to communication made during emergency by the pilot with other airplanes and air traffic control stations. In-flight entertainment is also a product of information technology, video games, video films are examples.
In the case of buses/coaches and taxis, in many countries with developed tourism business, they are equipped with radio communication systems for various uses. For example, the driver or the
the progress of the
Personalization software is also a form of data mining. This software rests on the belief that people live busy lives and want other people to look after their needs. This type of software tracks and monitors the preferences and purchasing behaviors of consumers. Thus, it can customize products/services based on needs and preferences and perform direct marketing accordingly.
2.3 Knowledge-Based Software.
This software is based on the belief that people want more choices but they just do not want to be burdened with those choices. This type of software takes criteria set by customers and goes into digital databases. It then gets available choices for the customers. This type of software not only automatically finds information for customers but also narrows down the choices and lets customers find the best deal. The
emergence of this type of challenge the services and
software may products of
intermediaries and products/services