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t a p p g t o o u r c m u n i t y f o r b r i g h t i d e a s W h e r e d o g o o d i d e a s c o m e f r o m ? H o w d o y o u t a k e a g o o d i d e a a n d b r i n g it to life? These questions are at the foundation of our drive to create more innovative products and services. The Innovation Pipeline, or “TIP,” is an internal AT&T crowd-sourcing collaboration that provides employees the opportunity to share their creative and imaginative ideas, collaborate among a community of innovators and potentially develop the next big idea to launch in the marketplace.

It’s a venue where ideas can materialize and then be vetted, funded and implemented in an accelerated fashion.

Innovative ideas that rose to the top included several enhancements to U-verse and a cloud-based solution that would allow a person to catalogue and access all of his or her videos and photos.

In 2010 TIP saw:

  • More than 75,000 employee users

  • 12,000 ideas submitted to date

  • A 185 percent increase of users and an almost 370 percent spike in ideas submitted

from December 2009.

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