TExTING AND DRIVING p a u s g t o s a v e a l i f e T a k e o u t y o u r w i r e l e s s d e v i c e . R e a d t h e l a s t t e x t m e s s a g e y o u r e c e i v e d o u t l o u d . I s t h a t text message worth your life?
Studies show that you are 23 times more likely to be involved in an accident when texting and driving.1 In 2009 and through 2010, AT&T launched a major awareness campaign to educate our wireless users about the dangers of texting while driving.
Our message is simple, yet vital: When it comes to texting while driving, it can wait.
As part of this effort, a handful of brave young people came forward to share with us their own personal experiences of how they have been profoundly affected by the dangers of texting and driving. They shared their accounts and the texts that changed their lives through a documentary “The Last Text,” available at www.att.com/txtngcanwait. These are some of their stories.
Virginia Tech Transportation Institute, 2009
Where u at It was a simple text:
“Where u at.” Mariah West was one day away from graduating high school as she set out to attend a baseball game and was texting to get directions. She was looking down to her phone when she lost control and skidded across the median, struck a bridge, and was killed.
Officer Grant Hendrix of the Missouri State Highway Patrol described the scene: “When I got to the scene, her face was disfigured from sliding down the roadway…Lying in the roadway in a large pool of blood I noticed her shoes and I thought this is a young girl. That’s the first thing I thought when I saw this. And at that point was when I noticed her cap and gown was still in her car. She was going to graduate the next day. It was just a really horrific scene all because of a senseless text message. It’s just sad, sorry, it’s just sad.”