SUPPLIER DIVERSITY s t r e n g t h e n g t h r o u g h a b e t t e r s u p p l y c h a W o r k i n g w i t h d i v e r s e s u p p l i e r s e n a b l e s u s t o o f f e r m o r e i n n o v a t i v e p r o d u c t s and services that meet the needs of our diverse customer base. This makes us both stronger.
In 2001, james Goodman founded Genesis Networks, Inc. in San Antonio, Tx. The company is a Hispanic- owned business that was originally established as a network and systems integrator, and a value added reseller with 30 employees nationwide. Since then, Genesis has embarked on a joint venture with another provider to become Genesis-ATC and has reached annual sales revenue of $475 million. Genesis has grown to 350 employees.
AT&T is proud is be part of its story. Genesis-ATC is the key distributor of customer premises equipment for one of AT&T’s most strategic products—AT&T U-verse. Genesis distributes set top boxes, as well as the residential gateway, to nine distribution centers across the United States. Since the beginning of this project, Genesis-ATC has shipped over six million units to AT&T.
Genesis is part of AT&T’s Global Supplier Diversity Initiative, and attributes part of its success to it. Genesis received mentoring and coaching from AT&T’s managers and leadership. For example, AT&T managers held mentoring sessions with Genesis to help it improve its mission statements and develop plans to grow more capacity to serve more corporate clients. We know that the benefits go both ways.