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Recognition by Publicity Category

In 2009, aided and unaided recognition were similar in high- and low-publicity areas. After being shown the ENERGY STAR label, 80 percent of households in high- publicity areas, and 77 percent in low-publicity areas recognized the label. Unaided recognition was 62 percent in high-publicity areas and 65 percent in low-publicity areas; this difference was not statistically significant (p=0.596). The proportion of households in high- compared to low-publicity areas was statistically larger last year for both metrics.

Recognition of the ENERGY STAR Label by Publicity Category [Base = All respondents]

100%

90%

80%

80%

77%

High Publicity Low Publicity

70%

62%

65%

60%

50%

40%

30%

20%

10%

0%

Aided (n=1,034)

Unaided (n=917)

6

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