Recognition by Publicity Category
In 2009, aided and unaided recognition were similar in high- and low-publicity areas. After being shown the ENERGY STAR label, 80 percent of households in high- publicity areas, and 77 percent in low-publicity areas recognized the label. Unaided recognition was 62 percent in high-publicity areas and 65 percent in low-publicity areas; this difference was not statistically significant (p=0.596). The proportion of households in high- compared to low-publicity areas was statistically larger last year for both metrics.
Recognition of the ENERGY STAR Label by Publicity Category [Base = All respondents]
High Publicity Low Publicity