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Electric things

7%

Electronics

7%

*Computer or monitor

7%

Television

6%

No product

5%

Furnace

5%

Window

4%

Heater

4%

Microwave oven

4%

Freezer

4%

Note: QA: “What types of products, goods, or services do you think of when you think of the ENERGY STAR label? Please write your answers below.”

**

2009 and 2008 proportions are statistically different from each other at the 5-percent level of significance (p-value0.05). The proportion of households in 2009 is smaller than in 2008.

*

2009 and 2008 proportions are statistically different from each other at the 10-percent level of significance (p-value0.10). The proportion of households in 2009 is smaller than in 2008 for computer or monitor, and boiler. The proportion of households in 2009 is larger than in 2008 for stove/oven.

Unprompted Product Association with the ENERGY STAR Label [Base = Recognize label (aided), n = 676]

100%

Don't know

2%

Insulation

2%

VCR/DVD

1%

Computer printer

1%

**Fan

<1%

Dehumidifier

<1%

Stereo/radio

<1%

Thermostat

<1%

*Boiler

0%

Vacuum cleaner

0%

Appliance Refrigerator Washing machine Clothes Dryer Air conditioner Dishwasher *Stove/oven Water heater Lighting Other

0%

20%

40%

60%

80%

15% 13% 11% 10% 9% 8%

33% 31% 25%

43%

8

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