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Insulation

21%

Lighting fixture

20%

Heat pump

19%

*Newly built home

18%

Dehumidifier

10%

**Copying machine

10%

Skylight

9%

Prompted Product Association with the ENERGY STAR Label [Base = Recognize label (aided)4]

Thermostat

16%

DVD

15%

All-in-one printer

15%

Computer printer

13%

Roofing material

12%

Refrigerator Washing machine Dishwasher Gas water heater Central A/C Window Room air conditioner Microwave oven Computer or monitor Compact fluorescent light bulb Television Furnace/boiler Door

100%

47% 47% 47% 41% 36% 31% 31% 31% 29% 25%

80%

66%

78% 73%

60%

**Fax machine

6%

**Scanner

5%

40%

Audio product

0%

8%

20%

Note: Q5 (a, b, and c): “Now we’re going to ask you about several groups of products. As you review the list, please select each of the products, product literature, or packaging on which you have seen the ENERGY STAR label.”

**

2009 and 2008 proportions are statistically different from each other at the 5-percent level of significance (p-value0.05). The proportion of households in 2009 is smaller than in 2008.

*

2009 and 2008 proportions are statistically different from each other at the 10-percent level of significance (p-value0.10). The proportion of households in 2009 is smaller than in 2008.

4 Respondents were asked about three sets of product groupings: (1) Heating and Cooling Products and Home Office Equipment, (2) Home Appliances/Lighting and Home Electronics, and (3) Building Materials and Buildings. The sample size, n, for these sets of product groupings are 703, 701 and 684 respectively

9

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