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Product Associations by Publicity Category

Regional energy efficiency program sponsors have traditionally focused on promoting ENERGY STAR qualified lighting, refrigerators, room air conditioners, washing machines, dishwashers, programmable thermostats, and new homes. More recently, they have begun to promote ENERGY STAR qualified water heaters and TVs in some parts of the country. In addition, some programs that have traditionally promoted ENERGY STAR appliances may have begun promoting higher levels of efficiency due to local market conditions, or discontinued promotions in anticipation of state-run ENERGY STAR appliance rebate programs being planned in response to the American Recovery and Reinvestment Act. Key findings from this year’s analysis of product association by publicity category include the following:

  • For furnace/boilers, a larger proportion of households in high- than low-publicity areas associated these products with the ENERGY STAR label when prompted.

  • A significantly smaller proportion of households associated heat pumps and newly built homes in high- than in low-publicity areas in 2009.

The significant differences for furnace/boilers and heat pumps have been found in each of the previous 3 and 5 years, respectively. Heat pump technology is better suited and more prevalent in warmer climates. The majority of low-publicity areas are located in the southeast.

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