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P r o m p t e d P r o d u c t A s s o c i a t i o n w i t h t h e E N E R G Y S T A R L a b e l b y P u b l i c i t y C a t e g o r y [ B a s e = R e c o g n i z e l a b e l ( a i d e d ) 5 ] 6

Refrigerator Washing machine Dishwasher Window Gas water heater Room air conditioner Central A/C Microwave oven Furnace/boiler Compact fluorescent light bulb **Computer or monitor Television Door Insulation Lighting fixture Heat Pump DVD **Newly built home Thermostat **All-in-one printer Roofing material Dehumidifier Computer printer Skylight Copying machine Audio product Scanner Fax machine

35%

31% 30%

19%

30%

31% 29%

36% 28%

23%

32%

27%

21% 20%

17%

22% 15%

27%

15% 13% 14%

24%

14% 14%

14% 14%

12% 10%

11% 7% 9% 13%

8% 10%

8%

6% 7%

9% 5% 4% 5%

4%

49% 48%

47% 41%

44% 40%

42% 42%

78%

78% 73%

68% 67% 67%

High Publicity Low Publicity

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

**

High- and low-publicity area proportions are statistically different from each other at the 5-percent level of significance (p-value0.05).

5 As discussed in footnote 4, respondents were asked about three sets of product groupings. In Heating and Cooling Products and Home Office Equipment, the sample sizes for high- and low- publicity areas are 283 and 220, respectively. For Home Appliances/Lighting and Home Electronics t h e y a r e 2 8 4 a n d 2 1 8 , a n d f o r B u i l d i n g M a t e r i a l s a n d B u i l d i n g s t h e y a r e 2 7 5 a n d 2 1 4 . 6 The percent labels on the bars are rounded to nearest whole number. Therefore bars with the same label may not appear to be the same length.

11

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