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Understanding by Publicity Category

The level of understanding of the ENERGY STAR label was similar in high- and in low-publicity areas. Eighty-two percent of households in high-publicity areas had at least a general understanding of the label compared with 79 percent of households in low-publicity areas. The difference between the publicity areas is not statistically significant at the 10-percent level. Among those households with at least a general understanding of the ENERGY STAR label, more households exhibited a high degree of understanding in both publicity categories.

Understanding of the ENERGY STAR Label by Publicity Category [Base = All respondents]

Difference (High minus Low)

3%

p-value

0.459

At Least General Publicity Category Understanding of Label

High Low

82% 79%

0%

10%

8%

High Publicity

Low Publicity

10%

Understanding of the ENERGY STAR Label by Publicity Category [Base = All respondents]

100%

90%

80%

70%

60%

50%

40%

30%

20%

72%

High Understanding

General Understanding

71%

13

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