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Acknowledgements .......................................................... Executive Summary.......................................................... Introduction ....................................................................... Methodology Overview..................................................... Key Findings......................................................................

......................... ii ................... ES-1 ......................... 1 ......................... 2 ......................... 5

Recognition..................................................................................... Understanding ................................................................................ Influence ......................................................................................... Information Sources........................................................................

............................. 5 ........................... 12 ........................... 17 ........................... 23

Appendix A: Detailed Methodology.................................

..................... A-1

1 Questionnaire Design .................................................................. 2 Sampling...................................................................................... 3 Data Collection ............................................................................ 4 National Analysis .........................................................................

..........................A-1 ..........................A-6 ........................A-12 ........................A-13

Appendix B: Demographics ............................................. Appendix C: Additional Questions From 2009 Survey..

..................... B-1 ..................... C-1

1 ENERGY STAR Designation ....................................................... 2 ENERGY STAR Product Satisfaction .......................................... 3 Consumer Perceptions ................................................................ 4 Purchasing Decisions .................................................................. 5 CFL Purchaser Questions ...........................................................

......................... C-1 ......................... C-2 ......................... C-5 ....................... C-10 ....................... C-11

Appendix D: 2009 Survey Questions and Flow Chart ...

..................... D-1

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